The summer book numbers are in for the nation’s capital, and has been the case most times, 106.7 The Fan turned in a solid quarterly performance. For the quarter, Washington D.C.’s sports radio leader finished 7th with a 5.0 share with Men 25-54. That was slightly down year over year from 6th and a 5.3 share. All numbers included in this article represent the station’s combined Over The Air ratings and Streaming performance.
Looking at the weekday shows, the Sports Junkies recorded the highest ranking on the station for the book. The Junkies were 5th in morning drive with a 5.3 share. The popular morning team also improved their year over year performance, gaining eight tenths of a point and three positions from 2020.
Turning to middays, Brian Mitchell and JP Finlay delivered a station best share of 5.8 for the quarter. That placed them 7th for the book between the hours of 10a-2p. Middays in 2020 were occupied by Grant and Danny (they’ve since moved to afternoons) and rated and ranked higher with a 6.4 and 4th place finish. With this being BMitch and Finlay’s first summer book, they now have something to measure themselves against next year.
Wrapping up in afternoons, Grant Paulsen and Danny Rouhier finished the quarter in 10th with a 4.4 share. It was their first summer book in PM drive so comparisons to last year aren’t an apples to apples comparison. Nonetheless, the station in 2020 produced a 4.8 and 6th place finish courtesy of Chad Dukes.
Team 980 is still a work in progress, so we’ll have to wait until the Fall to see where that brand starts to settle in. With the Washington Football Team back on the field, not to mention connected to an NFL investigation, and the Capitals and Wizards recently starting their 2021-2022 campaigns, look for D.C.’s numbers to grow in the fall.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
