Tim McKernan is taking The Morning After to a new home in St. Louis. The show, which is currently broadcast by 590 The Fan, will move to 105.7 HD2, a sub channel of 105.7 The Point and YouTube. He will also be hosting a mid day show on 101 ESPN.
The show, which McKernan owns, currently runs 7-10 AM on The Fan. That will end on December 23. Co-hosts Doug Vaughn, Ken “Iggy” Strode and “Action” Jackson Burkett will go with McKernan.
“We’ve been wanting to grow our digital footprint for years, and adding ‘The Morning After’ is a huge step in that direction,” Hubbard-St. Louis operations manager Tommy Mattern said in a statement to the St. Louis Post Dispatch. ”With the addition of the YouTube channel, not only can you listen to TMA but you can watch it live, which is something we think their audience will embrace.”
The mid day show on 101 ESPN will run from 10-11 AM and be called Balloon Party. Tim McKernan wrote on Facebook that the name has a local origin.
“We have decided to name the show Balloon Party as a tribute to the late, great Joe Strauss,” McKernan wrote. “’Balloon Party’ was one of Strauss’s go-to lines when he saw the media trying to frame a story in a more flattering way than what the truth really was. That is absolutely no indication of what we are going to do on the show. I just like the name. And I just miss Joe Strauss.”
Randy Markel, the owner of 590 The Fan, says he was not involved in negotiations with McKernan. He wished the show well in its move.
All content produced by Tim McKernan, including The Morning After, is owned by his company InsideSTL.com Enterprises. He says that made the move easier to execute.
