The New York Times said that Joe Rogan’s deal with Spotify is worth more than previously reported.
Rogan inked an exclusive deal with Spotify in 2020. At the time, the reported number was $100 million. Now, it’s believed that Rogan signed a $200 million deal.
Spotify has made some large investments over the last couple of years. Most of those have been made in individual companies like The Ringer ($193 million), Parcast ($56 million), Gimlet Media ($195 million), Megaphone ($221 million), Podz ($51 million), and Anchor FM ($154 million).
“The Joe Rogan Experience” has come under fire lately for broadcasting alleged COVID misinformation and for Rogan’s use of the n-word. Both controversies seem to be fizzling out, but the former prompted a variety of Spotify artists to leave the platform when Rogan wasn’t fired.
Spotify CEO Daniel Elk has publicly supported Joe Rogan’s podcast, refusing to cancel him.
“We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope. Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress,” Elk said in a statement to employees.
Spotify has yet to comment on the latest story regarding the size of Rogan’s contract.
