ESPN is expanding The Undefeated’s lane. With new subjects comes a new name. The boutique site be rebranded as Andscape.
Andscape “website, a book publishing arm, a film and television division, and a music publishing group — all with the shared mission of uniting, entertaining, inspiring, and connecting audiences through a Black lens,” according to a press release.
The brand will continue to cover sports. It will also focus on Black culture including current events, music, food, fashion, tech, personal finance, parenting and travel.
“With The Undefeated, we began a dialogue that will be continued and broadened through Andscape to include more topics, more perspectives and more ways to engage,” ESPN Chairman Jimmy Pitaro said. “This is an evolution in response to the appetite of our audience for additional smart, thought-provoking, and authentic multi-platform content about the Black experience.”
The rebrand begins with a new show on the Andscape YouTube page hosted by Dominique Foxworth. It is called Logged In and focuses on the history of “Black Twitter”. A second show about the entertainment industry called Kelly Carter’s Another Act featuring entertainment reporter Kelly Carter.
“Andscape, like The Undefeated before it, is a groundbreaking Black brand, a 24/7 multi-platform media venture curated for the infinite reflections of Black identity,” editor-in-chief Raina Kelley said. “We are disrupting the space with a broad, deep, and real representation of the Black experience. This is a place for folks to lean into all facets of their identity–all of their ‘ANDs’–and experience an extensive and inclusive view of the Black landscape. With visionary artists, writers, thinkers, and creatives contributing to all aspects of Andscape, our audience will be captivated and inspired by how we connect with them and how they connect with us.”
