Barrett Sports Media learned Monday that Rush Street Interactive and its subsidiary BetRivers intended to launch a new podcast featuring sports radio icon Mike Francesa. That news became official on Tuesday morning.
Francesa has signed an exclusive brand and content deal with RSI. He will create network content and content for social media. He will also create “on the scene” videos throughout the year from some of the biggest events in sports.
“I’m eager to begin a partnership with RSI,” Mike Francesa said in a press release. “Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country.”
Very few people in the sports media world cast a shadow as long as Mike Francesa does. He dominated afternoons in New York for over 30 years, first alongside Chris Russo as part of Mike & the Mad Dog and then on his own. He also is the only broadcaster to win the Marconi Award for Major Market Personality of the Year multiple times.
“We are thrilled to have Mike Francesa, the radio ‘King of New York’, join our BetRivers family of Brand Ambassadors,” Richard Schwartz, CEO of RSI, added. “He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater.”
