Syndicated radio host Lou Dobbs announced a long-term deal with G. Accelerate Networks. The agreement includes distribution, advertising, and affiliate sales of Dobbs’ daily financial reports, which have been distributed via the Salem Radio Network for the past decade.
According to Inside Radio, the deal will reunite Dobbs with veteran Jim Higgins who co-founded G. Accelerate Networks with Gen Media Partners. The new partnership is expected to begin on April 18.
“There isn’t anyone other than Jim who I trust and believe in to generate affiliate and ad sales success,” Dobbs said in a statement. “I’m looking forward to working with Jim and his team as we grow our affiliated radio partnerships, coast to coast.”
The deal calls for Dobbs to deliver three 60-second daily reports, Monday through Friday. The reports throughout the day will document the start of the trading day, a current market snapshot, and a subsequent recap and look-ahead to the next day’s trading.
“With Lou Dobbs Financial Reports, radio stations will get the frequent market updates their listeners want – and need,” said Higgins. “In three daily 60-second fresh soundbites, Lou captures, conveys, and summarizes information and insights that entice listeners to tune in for updates throughout the day.
Dobbs has received numerous journalism awards, including the George Foster Peabody Award, Business Luminary, and the Horatio Alger Distinguished Americans Award. He has written eight books and hosts “The Great America Show” podcast.
