DAZN is now in the sports betting business. The OTT sports streamer is partnering with The Pragmatic Group to launch DAZN BET. The sportsbook will integrate gambling into DAZN’s offerings.
“Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development,” according to a press release.
The ability to bet on live games will be embedded right into DAZN’s programming. The goal is to be in beta testing in time for a new football season.
“The convergence of sports media and betting is the future,” Shay Segev, CEO of DAZN Group, said. “This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalize the sports viewing experience by offering a broader spectrum of digital entertainment for fans.”
Content on DAZN in the United States is built around combat sports. They are a favorite among bettors. Internationally, the service has considerably more attractive rights. That may make DAZN BET much more active and profitable globally.
