A new study published Monday indicates that AM-FM radio listening has increased considerably over the last six months.
In a release obtained by Barrett News Media, communications researcher FMR Associates and audience engagement company Eastlan, said weekly AM-FM listening is up 31% as the pandemic comes to an end and many of the restrictions that kept people working from home have been lifted.
According to the study, the greatest increase is among adults ages 25-44. The research also finds some people are cutting back on subscription audio or video services.
Current weekly AM-FM Radio Listening is at 86% in the 25 to 64 age group. Cume listening, is classified as the estimated number of different people who listened to a station for a minimum of five minutes in a quarter-hour within a reported daypart,. is strong and consistent regardless of age, sex, or market rank.
The study concludes that the pandemic took a bite out of the radio audience, but researchers said they are encouraged with the numbers that they are seeing as radio remains the predominant audio medium.
