Tag: Eastlan
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Radio’s Reach Is Real — Here’s How Not to Waste It
This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.
Are Podcasters Creating Too Much Content?
Consistency is one of the golden rules of podcasting. Don't argue with that — it's true and it matters. But consistency means honoring the schedule you set, not chasing someone else's output pace.
84% of Americans Listen to AM/FM Radio Weekly, New FMR/Eastlan Data Shows
Of the 84% listening to AM/FM radio weekly, two-thirds said they did it with a terrestrial radio signal.
Cumulus Media Scores Landmark Victory Over Nielsen
“The ruling signals a potential shift in the power dynamics of audience measurement.”
How to Select Special Programming For AC Radio Stations
If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.
Eastlan Ratings Adds Services for Three Top 100 Markets
“Quietly, we are watching radio broadcasters gracefully pivot."
How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?
What would audio look like if we had only reach and much of the data were modeled?
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
Eastlan Ratings Expands Ratings Services in 3 Markets
“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."