Welcome Peyton Manning to the podcast space. The former NFL quarterback is developing an Omaha Audio division as part of a partnership with Caesars Entertainment in an effort to to create digital content for Caesars Entertainment.
Manning’s production company has agreed to a multiyear deal that will see the company produce video and audio content designed for the various Caesars entities. It will also launch a new podcast venture inside a new division call the Omaha Audio Network.
Caesars Entertainment is the parent company of the casino and resort brands, as well as the Caesars Sportsbook digital betting firm.
The Omaha team will kick off it’s efforts with a new series called Mayne on the Street which will be hosted by former ESPN host Kenny Mayne, who joined Caesars last year.
As part of the deal, Manning and Omaha will also be a part of live events at Caesars locations across the U.S.
Peyton Manning tells The Hollywood Reporter that the Caesars commercials he filmed with his family last year were key to the new deal.
“The shoots were filled with a lot of laughs and the Caesars folks were great teammates,” Manning says. “Earlier this year, we had conversations to see if we could do more together. That’s what led to the partnership with Omaha. We’re creating some fun original series together, and we think what you’re going to see across all of them is entertaining content around the sports we love.”
According to both parties, the content partnership is meant to be collaborative with the intent of leveraging Caesars’ lineup of talent, including Mayne, comedian JB Smoove, host and influencer Rachel DeMita, Cooper Manning and others. DeMita will host a series called Celeb Shots, while Cooper Manning will host a series called One More Round.
“Together we are looking to really concept ideas together,” Caesars Sportsbook Chief Marketing Officer Sharon Otterman says “We truly believe that storytelling is an important part of sports betting, and it is certainly an important part of our brand. We want to be there to educate consumers. It’s a new industry with a lot of jargon, and one that is really known for having conversations around sports. So we wanted to create really good content.”
The Omaha Audio Network is set to launch later this year. Caesars Sportsbook will be the presenting sponsor on all the podcasts.
