On Monday, a partnership between BetMGM and The BetQL Network was made official. It was announced that BetMGM will become the exclusive sportsbook of the network, owned by Audacy.
The partnership is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy. The BetQL Network launched in June of 2021 and has expanded from two markets to 31 markets.
“We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.”
BetMGM will have category exclusivity of the network’s full slate of programming, including flagship program You Better You Bet, commencing in September.
BetQL Network’s weekly lineup will distribute approximately 100 hours of original content per week on the Audacy and BetQL digital platforms. Audacy will also produce content for live audiences at various MGM Resorts across the country who will host the network inside of BetMGM sportsbooks.
“We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform,” said Matt Prevost, Chief Revenue Officer, BetMGM.
BetMGM hasn’t been shy in attempting to increase their market share. They announced earlier this month that they have partnered with Carnival to offer sports betting on select cruises ships.
