Audacy and CBS Sports have announced a multi-year partnership that will see Audacy become the exclusive ad sales and distribution partner for the network’s podcasts.
“We are continuing to heavily invest in our podcast network and the creation of award-winning audio content at a time our network is experiencing sustained periods of audience growth and engagement,” said Jeffrey Gerttula, Executive Vice President, Digital, CBS Sports and CBS News and Stations. “We’re excited to partner with Audacy, an industry leader in ad sales and delivering premium opportunities for advertisers, to bring impactful integrations and campaigns to the podcast market.”
Podcasts currently airing from CBS Sports include Pick Six, The Early Edge, Fantasy Football Today, the Cover 3 College Football Podcast, and Attacking Third. Podcasts from college recruiting site 247Sports will also be included in the partnership.
Audacy’s podcast network features over 40 million listeners globally. Audacy is also the nation’s leading radio play-by-play company, featuring more than 90 professional and NCAA Division I college teams and programs.
“We are incredibly excited to be partnering with CBS Sports in the podcasting space – properties I know well from my time spent there,” said Ken Lagana, Executive Vice President of Digital Sales, Audacy. “Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching.”
