KYW Newsradio in Philadelphia has announced Kristina Koppeser, known as “Luca”, as the station’s new Brand Manager and Director of Digital Content.
The station also named Tom Rickert as Assistant Brand Manager and Director of Podcasting.
“The passion, tenacity, and dedication of the KYW newsroom is unrivaled,” said Koppeser. “Having the privilege of working alongside and learning from these award-winning journalists inspires me every day. I am honored to help write the next chapter of KYW Newsradio and to continue to serve the greater Philadelphia region with the top-notch local news that matters most.”
Koppeser joined KYW in 2021 as Digital Managing Editor. She has more than a decade of experience in the digital space. Koppeser replaces Alex Silverman, who departed the station in July to become the Director of News and Programming of KNX News in Los Angeles.
“KYW Newsradio is a venerable newsroom, a cherished institution, and a group of the finest journalists in Philadelphia – but it’s much more than that too,” said Rickert. “It’s the pulse of this city, the soundtrack for generations, and in times of trouble and uncertainty, a critical lifeline for millions. It’s a great honor and a privilege to champion the peerless journalism of this incredible news team and to serve the diverse communities of Philadelphia with the dependable local news and information they not only trust, but deserve.”
Rickert has worked at the station since 2011, and was elevated to Director of Podcasting in 2021.
“We’re thrilled to usher in the next chapter of this heritage brand by elevating two exceptionally talented individuals in Luca and Tom,” said David Yadgaroff, Senior Vice President and Market Manager, Audacy Philadelphia. “They both not only have a finger on the pulse of this city, but an immense understanding for the role this station plays for our listeners each and every day. I have full confidence that under their leadership, KYW Newsradio will continue its growth and further extend its position as a trusted and respected voice in this community.”
