Amazon Prime Video saw ratings for Thursday Night Football drop from 13 million for its debut broadcast featuring the Chiefs and Chargers to 11 million for the Browns and Steelers.
The 11 million viewers, however, is a 39% increase over Thursday Night Football from week 3 of last year, which saw the Carolina Panthers face the Houston Texans exclusively on NFL Network. Amazon’s internal numbers, paired with Nielsen’s estimations for the Cleveland and Pittsburgh markets suggest 13.6 million viewers watched the week contest.
Even with the ratings dip, Thursday Night Football was stilly easily the top-rated program of the evening. Law & Order: SVU was second place with 5.5 million viewers.
Another interesting note, according to Nielsen’s ratings, the average viewer of Thursday Night Football on Amazon Prime Video is 46 years old. That average is six years younger than the average viewer on tradition television.
