Dale Earnhardt Jr.’s media company, Dirty Mo Media, has signed a seven-figure podcast deal with Cadence13. As part of that deal, DMM will launch three new podcasts this Fall.
Axios reports that Dirty Mo Media, which launched in 2013, is expanding from its current four podcast lineup to seven, with three new ones that will focus on more than motorsports. Those podcasts will try and capture the passions of Southern sports fans by discussing college football and more.
This will build upon DMM’s current offerings of The Dale Jr. Download, Door Bumper Clear, The Burton Continuum and Speed Street.
“I think Dale Jr. has that ability to resonate with people beyond motorsports,” Mike Davis, President and Executive Producer of Dirty Mo Media said. “He’s “one of those athletes that transcends sports, and there’s not a lot of them out there.”
