The highly acclaimed “Bros” movie was a massive box office bust last weekend. According to the New York Times, the first gay romantic comedy from a major studio sold $4.8 million in tickets, 40% less than expected.
Syndicated radio host and Daily Wire co-founder Ben Shapiro said Wednesday “Bros” spent $30 million on marketing.
“The marketing and production costs were $52 million combined,” Shapiro said. “We’re not talking about overseas; we’re just talking about domestically. The movie was shown on 3,350 screens.”
Shapiro said the total number of screens divided by the movie’s total revenue equals less than $1,500 per screen.
“Let’s assume the average ticket price was $12,” he said. “That means each theatre sold not for one show but the entire weekend, which presumably you’re talking about Friday, Saturday, and Sunday, you’re probably talking about 20 people per theatre, that’s the high-end estimate.”
Shapiro said the reason the movie is a big deal is that the film’s lead actor, Billy Eichner, went on national TV and said that to demonstrate that the U.S. is a tolerant country people need to try to see the movie.
“And then he did an entire thread on how angry he was that people had not seen his movie,” Shapiro added.
