As the Major League Baseball postseason gets underway, Twitter will offer live look-ins for every MLB playoff game.
The look-ins will be available on @MLB, @ESPN, @MLBonFOX, @BleacherReport, and @BRWalkoff.
Sarah Rosen, Head of North American Content Partnerships for Twitter, said the look-ins would “further fuel the real-time conversation” and that Twitter has been “hyper-focused on bringing real-time, premium short-form video content to Twitter”.
According to Twitter, @Yankees and @Dodgers are the two most mentioned teams throughout the regular season. Both have made the postseason. Twitter also says it saw a 45% increase in the usage of #MLBTwitter from 2021 to 2022.
The news of live look-ins being available on Twitter comes on the heels that MLB.tv experienced its most watched season in 2022, with more than 11.5 billion minutes viewed by fans.
