If you’re starting a sports media offering of any sort in Canada, there is one name you know will peak fans’ interest and BetRivers got him. The company announced Tuesday that Bob McCown is its newest brand ambassador and podcast host.
The BetRivers Network is the new home of The Bob McCown Podcast, which the Canadian sports talk icon hosts with John Shannon. McCown will also be in front of fans too. BetRivers will make him the star of ads running across Ontario and get him on the road across Canada to meet and interact with fans.
“If there’s one thing I’ve learned through my career, it’s that sports fans want to go beyond surface level game calls and get into what’s really driving their favorite players,” McCown said in a press release. “I’m thrilled to team up with an industry leader like BetRivers and work with them on delivering the insights and stories Canadians really want to hear.”
Listeners in Canada will still be able to hear The Bob McCown Show on SiriusXM. The host has enjoyed a more than 30 year career on the air in Canada that includes stops at both Sportsnet 590 The Fan and TSN.
“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” said Richard Schwartz, CEO of RSI, which operates BetRivers.ca. “Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”
McCown joins Dan O’Toole and Natasha Staniszewski as BetRivers’s brand ambassadors in Canada.
