If you consume any news media content on SiriusXM on their app, there will be changes as the company shifts its focus to streaming, not only car satellite (h/t Inside Radio).
The new features on the app are “a clean, colorful, and easy-to-use interface with expanded personalization features, simplified navigation, a richer dark display that puts the focus on content and other enhancements.”
SiriusXM wants to grow its reach outside the demographics of traditional satellite radio listeners.
“It’s a different product. It’s a different market where it’s younger, it’s more diverse,” Executive VP/CFO Sean Sullivan said in September. “I think we need to really continue to invest and refine our content strategy to serve a different market of consumers.”
CEO Jennifer Witz teased the upgrades coming to the app earlier this month while reporting the enterprise’s third-quarter earnings.
“While our streaming business is still at an early stage, we are investing in building out the experience and our capabilities in anticipation that it will become a much more significant part of our subscriber mix in the near future,” Witz explained.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
