Sports radio broadcasts are known for being sponsor-heavy, and that point was driven home to WFAN’s Al Dukes while listening to NFL radio broadcasts Sunday.
“There’s no point to listen to — on the radio — the football pregame show is a conduit for commercial, commercial, commercial,” Dukes said during Al & Jerry’s Postgame Podcast. “I had the Giants one on the other day, and I know the Giants — we just put it on our air but the Giants pay us and the Giants sell the commercials, sell the sponsorships.”
“It’s the same way we pay the Yankees,” Jerry Recco replied. “It’s why the weather is sponsored, the on-deck circle is sponsored, the microphone is sponsored. We gotta make our money back.”
“The Giants must have nine people doing the pregame show…and all they’re doing is telling what’s sponsored by what. It’s hard,” Dukes added.
Recco then pointed out he hosted the Giants pregame show in 2004, and the hardest part of the job was ensuring he got in all of the sponsorship mentions and reads, noting the content came secondary to the advertisements.
