Even if you are not a fan of Coach Prime, his influence is hard to deny. Since accepting the head coaching job at Colorado, Deion Sanders has made the Buffaloes a hot topic in the sports media. That almost never happens.
Will that enthusiasm and curiosity translate into dollars and cents? George Kliavkoff thinks so.
The PAC-12’s Commissioner told The Athletic that he has seen Colorado already reap the benefits for itself. When the team opens the 2023 season with College Football Playoff participant TCU, he expects the conference and it media partners to see the value of Deion Sanders too.
“I can’t imagine what the ratings are going to be for that game,” he told Andy Staples.
Fans of the PAC-12 and media that cover the conference have been wary of the Big 12 raiding the West Coast for a number of the remaining top brands. The Big 12 has been seen has having a stronger position to emerge as the third mega-conference after solidifying deals with FOX and ESPN last month.
Kliavkoff also said that Sanders is a factor in the conference not having a new television deal lined up yet.
“We knew some other information was coming, including the announcement of Coach Prime, and why would we do a media deal before that?” the commissioner said adding that Deion Sanders “absolutely adds value” for the conference and its media partners.
