NASCAR legend Kevin Harvick is joining the NASCAR on FOX booth for the 2024 season. The former series champion said the network was the only one he discussed broadcasting opportunities with.
Harvick told Sports Business Journal’s Adam Stern that FOX was the only outlet he would have considered joining, claiming “they’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”
The 60-race winner will join longtime play-by-play announcer Mike Joy and former teammate Clint Bowyer in the NASCAR on FOX booth after completing his final season of competition in 2023.
Harvick added he is looking forward to getting to know more people behind the scenes at the network.
“One of the most intriguing things to me is being more involved in the whole process and getting to know the production people and producers.”
FOX had been seeking a replacement for another NASCAR legend — Jeff Gordon — after he departed the booth to join Hendrick Motorsports as its Vice Chairman after the 2021 season. Meanwhile, the NASCAR on NBC analysts roles are currently held by Dale Earnhardt Jr. and Jeff Burton, both somewhat recently retired drivers in their own right.
The addition of Harvick to its broadcast team could be considered a signal that FOX Sports is serious about continuing a relationship with NASCAR. The motorsports entity is reportedly planning to take its television rights to the open market as its contracts with FOX Sports and NBC Sports end after the 2024 season.
