ESPN Radio has returned to Orlando with the launch of ESPN 660 Orlando from JVC Broadcasting.
The shift officially took place this morning, with former “Florida Man Radio” — a “guy-talk” and politics format — being moved to an FM translator.
“ESPN Radio offers the access to play-by-play, nationally known talent, and athletes that cannot be replicated,” JVC Director of Programming Stevie Demann said. “ESPN 660 Orlando will air events like the Daytona 500 and the College Football Playoffs, giving radio listeners long-awaited access to these ‘must listen to’ sports, that previously were not available in Central Florida. We will have the largest selection of compelling sports content on ESPN 660 Orlando.”
The ESPN Radio brand was last seen in the market on 580 WDBO until it flipped to a news/talk format in June 2020.
“I’m thrilled with the partnership our Orlando team put together with ESPN Radio. ESPN 660 Orlando brings the biggest sporting events in the world to the Central Florida radio audience,” said JVC President and CEO John Caracciolo. “A market like Orlando is on the go all the time. This is a great chance for our business partners to reach mobile sports fans across the region and giving radio listeners access to their favorite games on one radio station!”
ESPN 660 Orlando becomes the second sports station in the market, competing with iHeartMedia-owned 96.9 The Game, the flagship station for the Orlando Magic Radio Network.
