The morning after a Super Bowl loss may feel like a difficult and emotional time for players, coaches, and fans. Navigating that story, through the lens of a news/talk program presents big challenges, especially if your audience isn’t tuning in to hear sports talk. Chris Stigall found himself in a unique position on Monday, broadcasting in two markets where the winning and losing Super Bowl teams reside.
Stigall’s morning show in Philadelphia on 990 The Answer has become a staple for many listeners, and his midday show on Kansas City’s KCMO 103.7 FM has garnered him national attention and increased his media footprint and reach.
News/talk listeners are interested in current events, politics, and issues affecting society, whereas sports talk listeners are often more focused on the latest sports news, stats, and analysis. Additionally, some people who listen to news/talk radio may have a different opinion on the role of sports in society, which can affect their enjoyment of sports talk.
“People say to me ‘w’Why do you talk about football? Football is a big distraction,’” Stigall said. “Yes, football is a big distraction, and I am happy about it. It is my hobby, it’s something I have enjoyed with my family and friends for a long time, and it takes me away from the real world for a little bit.”
Some conservatives have been critical of NFL players who protest during the national anthem, which they view as disrespectful to the country and its symbols. Additionally, there have been claims that the NFL and its media partners promote a left-leaning political agenda.
“I spent some time in worship [before the big game], then I spent some time with my family watching the game and I got a little excited about something unrelated to politics and news.”
Some of the more controversial topics that arose on news/talk stations Monday, a day after the Super Bowl, included Rihanna’s halftime performance and the singing of the Black National Anthem.
