According to The Puck, Blaze Media, a prominent right-wing digital media company founded by Glenn Beck in 2010, has secured a new round of funding from investors, including the DeVos family. The company merged with CRTV in 2018, creating a more prominent platform focused on conservative-oriented digital content. Since then, Blaze Media has shifted its focus from television to online streaming, podcasting, conservative news, and commentary, becoming a significant player in the digital space.
With a new leadership team, The Blaze has been profitable and expanding its streaming products, offering content from some of the biggest names in conservative media. While some conservative digital media companies have struggled, Blaze Media has capitalized on favorable market conditions and strategic investments to grow and thrive.
Conservative digital media has followed two business models, with companies relying on Facebook algorithms and programmatic advertising struggling. In contrast, those leveraging like-minded influencer distribution streams and subscription dynamics have thrived. Blaze Media has successfully implemented the latter approach under new CEO Tyler Cardon, who overhauled the site.
In 2020, the site had 450,000 subscribers paying $102 annually, suggesting around $45.9 million in revenue. This success could position the company for a significant sale, benefiting Glenn Beck and the DeVos family.
