ESPN aired Tuesday night’s New York Rangers and Washington Capitals game. DisneyXD and Disney Channel aired an alternate broadcast that included players being 3D animated to resemble the cast of Disney Channel’s popular cartoon Big City Greens. It turned into a ratings win for the networks.
The alternate broadcast featured players animated in real time to mimic what was happening on the Madison Square Garden ice. Players were equipped with special chips in the padding to aid the animation, and special pucks were used to ensure a smooth transition from video to computer-animated graphics.
An average of 589,000 viewers tuned into the game on ESPN. Meanwhile, nearly 175,000 watched the broadcast between Disney Channel and DisneyXD.
The figure for ESPN represents its largest NHL broadcast since a November 1st broadcast featuring the Pittsburgh Penguins and Boston Bruins.
The combined total for the broadcast — 765,000 — outdrew the World Baseball Classic broadcasts but did not top the NCAA Tournament’s First Four round that was broadcast on truTV.
