Regardless of how they feel about the network or Elon Musk, National Public Radio’s decision to leave Twitter has people in the radio industry thinking about the value of the microblogging platform. Joe Ovies of 99.9 The Fan in Raleigh doesn’t see himself leaving, but in a Twitter thread posted Thursday morning, he noted that other social media platforms have proven to be more valuable to his radio show.
“I don’t see myself leaving because it’s still a fun way to interact with listeners and folks who share interests,” he wrote. “There isn’t a better platform to get local flavor of a sporting event in real-time. Twitter is useless in promoting the show though.”
Radio is part of the broadcasting business, but Ovies says Twitter negates that. He says promoting content via Twitter is actually “narrowcasting” to people that have already chosen to be a part of your audience.
YouTube and Reddit are platforms where users are encouraged to find new content, creators, and discussions. They may be more valuable to shows and talent looking to connect with people that have never consumed their content before.
The internet is virtually endless. Ovies writes that is why no single platform can deliver all of the intended results, “so if one of them no longer works for you…it’s OK to ditch it and invest the others to make up the difference.”
“I would say YouTube is doing more to expand the reach of the station than Twitter can do now,” he concluded. “Messed around w/ TikTok. IG is whatever. So if you’re in my situation, where do you think I should be investing more time? Seems like an easy answer for me.”
Tik tok also works at that and belive it or not facebook is good though reels shared from YouTube or tik tok He is right Twitter is where you gather or break news not where you engage and grow a show or an overall audience