A new documentary series that aims to be the defining look at the Dallas Cowboys under Jerry Jones’s ownership is in the works. NFL Films is working with Skydance Sports to produce the series.
“We are incredibly excited to create a thrilling ride through one of the most memorable and high-powered turnarounds in football history,” Ross Ketover, senior executive of NFL Films, said in a statement. “Launching this first series with Skydance Sports marks a momentous occasion for our partnership as we build the premiere sports studio of the future. NFL Films coined the term ‘America’s Team,’ so having this first project be about the biggest brand in all of sports is perfectly fitting.”
Few details are available right now. The series will begin in 1989, with Jones purchasing the team, which at the time was losing $1 million per month. No title or premiere date has been set.
“Jerry Jones is an incomparable figure,” Jesse Sisgold, President and COO of Skydance added. “With the Dallas Cowboys, he has built the world’s most valuable sports franchise and has undeniably transformed both modern football and the sports business at-large. It is an honor to commemorate his journey and that of his dynasty by partnering with the Jones family, the Dallas Cowboys organization, and NFL Films to bring this uniquely American story to life.”
Skydance launched Skydance Sports in 2021 and has been busy. Earlier this year, the company released Air, a drama about Nike’s courtship of Michael Jordan, starring Ben Affleck and Matt Damon. It has also been aggressive with content partnerships. In addition to NFL Films, Skydance Sports also has worked with Meadowlark Media to create the Amazon Prime documentary series Good Rivals about the United States Men’s National Soccer Team’s rivalry with Mexico.
