Blue Wire goes where the money is in the world of podcasting. The company is no stranger to ad sales partnerships and it has a new one under its belt now after striking a deal with RotoGrinders and Action Network.
RotoGrinders and Action Network are both part of Better Collective. The deal will make Blue Wire’s sales team the official representatives of the podcasts. Blue Wire will be tasked with pursuing advertising and sponsorship opportunities outside the betting space. Blue Wire will also work with Bettor Collective on sports betting partner integrations.
“We each immediately understood the value proposition of working together—leveraging Better Collective’s content prowess and loyal audience, along with our team’s podcasting expertise and partnerships,” Maggie Clifton, SVP of Business Development at Blue Wire, said. “Better Collective has built an impressive business, and we look forward to working closer with them.”
Better Collective has enlisted a well-established partner for the ad sales endeavor. This new deal adds 15 new shows to the sales Blue Wire portfolio along with the 300 shows that are already part of its own network and shows included in a previous deal struck with Fubo.
This is far from the first deal Blue Wire has done in the sports gambling space. The network previously inked a deal with the Sports Gambling Podcast Network. It also has a studio at the Wynn Las Vegas property.
