Audacy and Allen Media Group have announced a partnership that will see coverage from The Weather Channel and its sister stations in the Audacy app.
Pattrn and The Weather Channel en Español will see a daily live audio simulcast in the app, with coverage from The Weather Channel during severe weather situations. The stream from the Pattrn channel will provide original reporting, mid-form series, and feature-length documentaries created to “inform, educate, inspire, and revel in the patterns of our amazing planet”.
“Audio and radio are time-tested, reliable ways for listeners to access critical and potentially life-saving information during severe weather events,” said Audacy Senior Vice President of Digital Audio Content Tim Clarke.
“This partnership will add a new layer to our best-in-class news content offering while expanding the reach of The Weather Channel’s broadcast weather coverage to Audacy app users across the country.”
“We’re excited to expand the footprint of our storytelling and life-saving news,” said Founder, Chairman, and CEO of Allen Media Byron Allen. “This partnership with Audacy will allow us to continue being a valuable resource for people wherever they are.”
