The city of Denver is locked in on the idea that the entire sports media complex was lined up against the Nuggets and their superstar big man Nikola Jokic in the Western Conference Finals. Jay Williams wants people to know that isn’t true, at least for himself.
Williams talked to The Big Lead’s Liam McKeone at the Sports Business Journal Awards this week. He said fellow Blue Devil and ESPN commentor JJ Redick isn’t the only one that has pointed out that NBA media is too invested in a small handful of teams and stars.
“One of the things I’ve been on the whole year is, I’ve been forcing [Nikola] Jokic into conversations,” he said. “People quickly veer off because not everybody gets a chance to watch it because our primary focus is on star athletes. The Stephs, the LeBrons, the Kevin Durants, the drama. That’s all media.”
The Keyshawn, JWill and Max co-host says that Redick is not alone in his quest to change the way the media covers basketball. He pointed to another great story in the conference finals that former players are doing their best to put at the front of the conversation.
“I think what you have from the athlete side is that we’re trying to celebrate the stories that are worth telling. Like Caleb Martin. The fact that J. Cole got him on the team in Miami. You’re like, ‘Oh, I never knew that!’ but they’ve actually been talking about that all year long. It is a problem but that’s why you have athletes in media trying to change the culture.”
Jay Williams says he has taken a hands-on approach with his own show. He makes it a point to be present for production meetings both before and after the show so that he can have a hand in developing topics.
“I come on, I’m like, here are four or five things that I’m hot about and I want to make sure we’re able to have time to dedicate to that tomorrow,” he said. “Creative input, that’s what the show is all about.”
