The announcement of Pat McAfee joining forces with ESPN raised a lot of questions as to whether McAfee’s daily brand of sports talk can sustain itself for the long-term on cable.
But ESPN president Jimmy Pitaro has no doubts that Pat can be wildly successful for years to come. He spoke with The Big Lead recently and said bringing McAfee’s show to the daily lineup allows the network to tap into a different audience.
“When we talk about our priorities at ESPN, one of the things we always mention is audience expansion,” Pitaro said. “That means a lot of things, but it especially means attracting a younger audience. We feel like Pat really helps us in that regard.”
“I have a son and a daughter, both of whom not just know who Pat is but they like him, and I have a father who also happens to really like Pat,” he added. “That’ll tell you a lot about his appeal.”
Also expanding the relationship between The Worldwide Leader and McAfee made sense in Pitaro’s eyes. The two sides already have a history.
“We’ve been in business with Pat for some time by now,” he said. “He’s done a fantastic job for us on College GameDay, he’s done some alternate broadcasts that have really resonated with our audience, so we feel like his show is a natural extension of what we’re already doing.”
