There is reason to celebrate in Minneapolis. WCCO held a live auction last week with the proceeds going to Be The Match, a non-profit organization promoting bone marrow and stem cell donation. The event raised over $80,000.
The cause is a very personal one inside the WCCO studio. Mid day host Jordana Green’s life was saved by a bone marrow transplant last year.
“We are so humbled and grateful for our fans’ incredible generosity, the amazing financial support from our corporate partners, and the remarkable donation of ideas and time by our personalities,” WCCO Brand Manager, Brad Lane, said. “What a fun day auctioning off priceless, unique experiences for a cause so close and personal to us…in honor of our friend, teammate, and bone-marrow transplant recipient Jordana Green!”
Among the big ticket items that were auctioned off were a trip to Italy’s Amalfi Coast and a visit to training camp with the Minnesota Vikings.
“Be The Match is so grateful for the support and partnership of WCCO in this important event that will help more patients access life-saving blood stem cell and marrow transplants,” Be The Match Foundation Executive Director and Chief Advancement Officer Joy King said. “As our organization facilitates a growing number of cell therapies for more patients each year, there is a greater need than ever for funding to support patient assistance grants, research to improve transplant outcomes and efforts to diversify the Be The Match Registry.”
