NBC Sports Chairman Pete Bevacqua will be departing the company at the end of June to join the University of Notre Dame as its director of athletics. NBCUniversal Television and Streaming Chairman Mark Lazarus sent an internal memo to staff members Thursday morning announcing the move, and stated that Bevacqua’s direct reports will answer to him for the time being.
“We want to thank Pete for his many contributions to NBC Sports and NBCUniversal since he joined us in 2018,” Lazarus said in the memo. “….Please join me in congratulating Pete and wishing him great success.”
Bevacqua is a University of Notre Dame alumnus and receiving his dream job in being named the successor to Jack Swarbrick. He joined NBCUniversal in 2018 as the president of the NBC Sports Group, and was subsequently elevated to chairman in 2020. As the third person to hold the chairman position, he has overseen the network’s presentation of the Olympics, Sunday Night Football and the Golf Channel, along with additional assets. He and his team completed a new media rights agreement with the National Football League to ensure NBC would remain the home of Sunday Night Football – and helped usher in the new television broadcast booth of Mike Tirico and Cris Collinsworth.
Bevacqua also assisted in reacquiring media rights for the U.S. Open and U.S. Women’s Open golf championships, along with Premier League soccer. Furthermore, the company completed a seven-year media rights agreement with the Big Ten Conference, enhancing its college sports portfolio. Bevacqua also helped secure a partnership with PointsBet, making it the official sports betting partner of the company’s sports division.
“This is a dream come true,” Bevacqua said to Sports Illustrated. “With the exception of my family, nothing means more to me than Notre Dame. I don’t have a memory in my lifetime, quite literally, where Notre Dame wasn’t a part of it. At this stage of my life, I feel like everything I’ve done has prepared me for this.”
Bevacqua will begin working on the university’s campus on July 1 as a special assistant for athletics under Notre Dame president Rev. John Jenkins. Swarbick’s final day on the job has not yet been determined, but he and Bevacqua will work in tandem to ensure a smooth transition. Some media pundits may question Bevacqua’s decision, and he realizes the irregularity of the move; however, it represents the realization of a lifelong dream.
“I didn’t have a burning desire, necessarily, to be an athletic director,” Bevacqua stated. “I had a burning desire to be the athletic director at Notre Dame.”
Notre Dame Fighting Irish football games are exclusively broadcast on NBC, and could perhaps improve the school’s relationship with the entity. Its independent media rights deal with NBC concludes in 2025, and a previous report by Sports Business Journal suggested it could receive $60 million annually in its next deal, although the negotiating landscape has presumably changed since then. Bevacqua played for the school football team as a walk-on punter, and previously served as the CEO of the PGA of America. While in that role, he negotiated a 15-year media rights extension with NBC for various landmark events, including the PGA Professional Championship, Ryder Cup and Senior PGA Championship. He believes having firsthand knowledge about the dynamic state of the media industry could be advantageous to him as he positions the school for the future.
“Such a large part of college athletics now, and the success of any athletic program, is baked into the media landscape,” Bevacqua said. “Obviously, having a very direct knowledge of where the media landscape is in the U.S., the power of linear television and where that’s heading, the paradigm shift of the direct-to-consumer streaming environment—you kind of add up those elements and I feel like I have the background and the professional experiences to come into this at a good pace.”
