It is no secret that Fox News has experienced a slip in the cable television news ratings. The data shows that Newsmax has been the primary beneficiary of the viewers leaving Fox News.
In Nielsen data distributed by Newsmax, the network touts a 71% increase in its total viewership, with an 88% uptick in the 35-64 demographic.
However, Newsmax’s largest gains have come in primetime. The network has seen its audience grow by 126% in the second quarter compared to the same time window in 2022. Viewership has risen 130% in the 35-64 age range.
The growth by Newsmax comes after Fox News severed ties with primetime host Tucker Carlson in late April.
“Millions of Americans are making the switch to Newsmax,” CEO Chris Ruddy said.
Newsmax and MSNBC have both grown in total day viewership, with MSNBC rising a total of 17%. FOX Business and MSNBC have both seen double-digit growth in primetime, with CNN adding 5% to its primetime audience in April, May, and June.
