No one has ever given Ice Cube a good reason why his basketball league The Big3 hasn’t been covered more by the sports media. In the past, he has said that he thought the league would be embraced by people that cover basketball.
That hasn’t been the case and he has been told that the NBA has played a role in that.
“I was told by somebody I trust, who had actually played in the Big3, who was an announcer, that he couldn’t speak on it on the air,” he told Pat McAfee on Tuesday.
Cube did not name names, but there are plenty of former NBA players that have since become analysts, that spent time in the Big3. Among them are Chauncey Billups and Stephen Jackson.
McAfee was shocked to hear that. He told Cube that he was under the impression that more basketball fans would be better for the entire sport. Cube responded that he thought the NBA Commissioner was under the same impression.
“When we met with Adam Silver and Mark Tatum in 2017 when we started the league, that’s exactly what he said. He said more basketball is better for all the basketball.”
When asked if he had a theory as to why the NBA wouldn’t want the Big3 talked about, Ice Cube responded that it isn’t hard to figure out.
“You know,” he said, “people will lie and do things that are diabolical to protect their interests, to protect their money, to protect their status, to not have to deal with competition.”
