When ratings books are released in Detroit, everyone at Audacy expects good news for 97.1 The Ticket. The 2023 spring book was no exception.
In total line reporting, the station finished first with Men 25-54 in middays and afternoons. The station was also number one in full week (M-SU 6a-Mid) with a 13.8 rating, and in weekday prime (M-F 6a-7p) with a 16.7 share.
Among the station’s local shows, Stoney & Jansen with Heather finished second in morning drive. The show generated a 12.3 share for the quarter.
In middays, the team of Karsch & Anderson featuring Doug Karsch and Scott ‘Gator’ Anderson came in first with an impressive 17.4.
The biggest performance for The Ticket this quarter came though in afternoon drive. The Valenti Show with Rico which features Mike Valenti and Rico Beard delivered a massive 20.1 share to top the market.
Among local sports radio brands, 97.1 The Ticket has been consistently one of the format’s top performing brands. The station’s success with Men 25-54 is well documented, but the brand also delivers impact among Adults 25-54, Persons 6+, and other demos. Advertisers looking to reach sports fans in Michigan don’t have to look hard to find a brand with the power to produce strong results.
