Virginia loves to gamble and sports radio has taken notice! That is why Mobile Radio Partners is turning to VSiN to help launch 1480 The Line in Richmond.
The station will carry the full VSiN lineup. The 1480 signal had been part of Mobile Radio Partners’ Spanish language brand Ultra Radio. That format will continue to be heard locally on 94.1 FM.
“It’s great to work with Mobile Radio Partners to bring the first and only all-sports betting radio station to Richmond,” Brian Musburger, founder and CEO at VSiN, said in a press release. “We’re excited to continue to expand our audio distribution footprint and deliver the real-time sports betting news and insights Richmond sports fans need to inform their wagering decisions.”
In addition to The Line, Mobile Radio Partners also owns Ultra Radio and Boomtown Richmond, a classic hits format heard on 92.9 and 101.7 FM locally.
“The new format will bring 24-hour sports betting programming to Richmond for the first time,” Mark Smith, General Manager of 1480-The Line, added. “The new station leverages the growing interest in sports betting by covering all sports through the wagering lens. So many markets have embraced sports betting stations and it’s high time that Richmond started delivering the news and analysis folks need with best-in-class content from VSiN.”
