Beasley Media Group has partnered with Podcast Radio and KMG Networks to bring a podcast-centered format to four separate U.S. markets.
The new format — which has seen success in the United Kingdom — will be heard on Beasley-owned stations in Charlotte (WSOC-HD3), Detroit (WCSX-HD2), Ft. Myers/Naples (WXKB-HD2), and Tampa (WJBR-AM).
The Podcast Radio format features live “podjocks” and will utilize podcast portions like songs, airing short clips of shows before pushing listeners to listen to the whole podcast on their favorite platform. Gene “Bean” Baxter of Kevin & Bean is the first unveiled “podjock”. The network has already inked deals with TedAudio and Wondery.
The move marks Beasley’s first attempt into the format.
“Caroline, the team, and Beasley’s great station brands will make fantastic first movers into the Podcast Radio format as they embrace this unique new radio content as a leader in both broadcast and digital,” Podcast Radio CEO Gerry Edwards said.
“This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations,” added Beasley Media Group Chief Content Officer Justin Chase.
Each station will have its own unique branding, utilizing the Podcast Radio name and the location of the station.
“When we evaluated the business opportunity in America, it was their forward-looking team that shared our vision immediately and stepped up to work collaboratively to execute this across key regions within the Beasley Media Group platform,” KMG Networks Founder & CEO Gary Krantz said.
