Football innovation on the field tends to trickle up. What works at lower levels eventually finds its way into the NFL. When it comes to the business side of the game though, things usually go the other way. That could play out in the next television contract for the College Football Playoff.
The consensus is that conferences want multiple television partners involved with the postseason tournament. CFP Executive Director Bill Hancock says he has already received multiple proposals.
Taking a page from the NFL, who announced earlier this year that one of its 2024 playoff games will be exclusive to Peacock, Hancock says that the CFP is open to putting some games behind a paywall on a streaming service.
“Streaming adds another element,” he told ESPN’s Heather Dinich. “We are not averse to streaming some of the games. I wouldn’t expect us to stream all of them, but right now nothing’s off the table.”
Right now, stakeholders have pressed pause on finding a new TV deal. With one of the five power conferences being down to just two teams, the belief is that everyone would be in a better position by waiting to see what becomes of the Pac-12.
Hancock says there is already plenty of interest though. He told Dinich “that five television sent executives to make presentations”. Others have expressed interest, but are yet to make a formal proposal.
This is the final season of the College Football Playoff’s original four-team format. Beginning next season, the field expands to twelve teams. The current TV deal, which makes the CFP an ESPN exclusive, expires after the 2025 season.
