The NFL is a massive player on network television. The ratings show routinely the league taking up the overwhelming majority of the top 25 most-watched television programs every year. But according to a new study, the NFL on Westwood One also reaches a massive audience.
56 million people will be reached by the primetime radio broadcasts each season, new research reveals.
The study reveals that 7 million alone in the season’s debut weekend consumed play-by-play broadcasts, with that figure expanding to 18 million for the duration of September.
Additionally, 10 million more listeners will accumulate throughout the football season, culminating with Westwood One’s coverage of the Super Bowl.
The Nielsen Scarborough data also suggests that 55% of Thursday Night Football viewers on Amazon Prime Video are not Amazon Prime subscribers. The numbers suggest a total of 64 million Americans will watch some portion of Thursday Night Football this season.
