If you think the discussion on Taylor Swift and Travis Kelce is going away in sports talk anytime soon, you’re sorely mistaken. Swift was in attendance at MetLife Stadium for Sunday Night Football as Kelce and the Chiefs took on the New York Jets. And as Shan Shariff and RJ Choppy noted on Shan & RJ on 105.3 The Fan on Monday, NBC and the NFL couldn’t avoid making Swift’s presence at the game a part of the SNF coverage.
“They went all in,” Shariff said. “NBC, the National Football League, going all in on Taylor Swift.”
Choppy responded saying when arguably one of the biggest celebrities in the world suddenly takes an interest in your product, you embrace it.
“She’s taken over, she really has,” Choppy said. “And the NFL putting her on their Twitter page, I mean she is bigger than the NFL. Like she’s more popular globally than the National Football League.”
Taylor Swift sports 273 million Instagram followers and 94.5 million Twitter followers. The NFL only has 33.7 million followers on Twitter and 28.4 million on Instagram.
Shariff pointed out that while Swift is a massive superstar with a massive superstar following on social media, it doesn’t compare to the followings of soccer stars Lionel Messi and Cristiano Ronaldo.
Regardless, the NFL is going to milk it for what the league thinks it’s worth.
“Everyone is looking at her as the golden goose. She craps success,” Shariff said. “It’s just gold flowing out of her veins. Attach yourself to it, and you will make money.”
