Much has been made about FOX Sports planning to add nine Big Ten football games to its Friday primetime schedule next year as a replacement for WWE SmackDown. Colin Cowherd believes you can be angry about the decision, but nothing you can do will change it.
During The Herd with Colin Cowherd Friday, the FOX Sports Radio host argued against comments from Colorado head coach Deion Sanders. Sanders shared his disappointment with the Buffaloes game time and date against Stanford. Cowherd rebutted by saying the only reason the program is a television draw is because of Sanders and the success the team is having.
He continued by noting that it is an obvious business decision for the networks that have ponied up millions for the rights to broadcast the games.
“Football is now America’s number one TV show. And frankly, it’s not even close. College football ratings are up 12%. They’re going to be up another 12-to-15% next year because USC Washington, Oregon, and UCLA are in the conference with Michigan, Ohio State, Wisconsin, Penn State Iowa, and Nebraska. They’re going up, up, up,” said Cowherd. “So you think football dominates TV now? Just wait. It’s the world we live in. And I’ve accepted it.
“I’m not an idealist. I’d love a Chick-fil-A sandwich every Sunday. It’s not available. I’d love to never spend another second in the DMV. I will. I see people all the time on the interweb, Twitter, yelling screaming miserable complaining about the world. You can spend your life complaining. I’m not an idealist…They’ve got their reasons. It’s their reasons. Stop fighting stuff you have no chance to change,” continued Cowherd. “Take a deep breath. Football has changed. It is now driven by networks. Don’t have to love it. It’s our reality”
