With the creation of the Podcast Radio brand in the U.S., the question of whether or not there is strong interest in curated podcast content on AM/FM was broached. A new study shows that the interest is there.
In a study published by Coleman Insights, 81% of respondents said they would be very to somewhat likely to listen to a radio station that curated podcast content.
In the survey, 500 adults aged 18-64 were asked about the appeal of Podcast Radio, with 44% saying they like the idea, 28% saying they like it a lot, and 25% saying they love the concept.
“Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice,” Podcast Radio Founder and CEO Gerry Edwards said. “This new data reinforces that strong, engaging, spoken word content continues to evolve in exciting ways to meet the needs of U.S. listeners.”
Last month, Beasley Media Group brought the format to the United States by placing Podcast Radio on four of its signals in Detroit, Tampa, Charlotte, and Ft. Myers.
“Listeners are enthusiastic about getting high engagement podcasting content on their local radio stations – and that presents a premium opportunity for advertisers,” Beasley Media Group Southwest Florida Vice President and Market Manager AJ Lurie said. “In just a short time airing the Podcast Radio format on our stations, we have already started selling local programming and we are excited to see continued revenues and growth.”
“The Coleman Insights study reinforces what we are experiencing in the first U.S. markets to introduce Podcast Radio: Podcast Radio is an innovative and highly appealing new option for spoken-word radio programming in the U.S. – and an idea whose time has come,” said KMG Networks Founder and CEO Gary Krantz.
