The inaugural NBA In-Season Tournament got under way last Friday and continued on Tuesday night. Viewership numbers from Friday indicate a solid initial interest in the new competition.
ESPN had the honors of broadcasting the very first In-Season Tournament game between the Knicks and Bucks and averaged 1.644 million viewers. The Mavericks/Nuggets game in the 10:30 p.m. window averaged 1.76 million.
Compared to average NBA Friday night coverage on ESPN, viewership was up 35% in terms of the In-Season Tournament.
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The In-Season Tournament runs through December 9, when the final two teams will play for the championship in Las Vegas.
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