FOX is about to put a bow on its fifth season of Big Noon Kickoff, and even though ESPN’s College GameDay continues to lead in viewership, FOX isn’t taking its foot off the pedal.
Big Noon Kickoff averaged 1.02 million viewers through the first 10 weeks of the 2023 season according to reporting from Sports Business Journal. That figure was up from the 997,000 viewer average last year, the first year FOX sent its college football pregame show on the road for the entire regular season.
The show has seen its biggest growth in the final hour leading into FOX’s Big Noon Saturday game of the week broadcast. The 11 a.m. hour is averaging over 1.4 million viewers during that window through nine weeks.
FOX has seemed to master creating its own party atmosphere for the on-campus, on-location live show hosted by Rob Stone. Brady Quinn, Matt Leinart, Mark Ingram, and Urban Meyer fill out the desk, with Bruce Feldman and Chris “The Bear” Fallica contributing throughout the course of the morning.
Stone said the show continues to improve and gain momentum. It’s clear the program is on an upward trajectory.
“We’re a toddler, but we’re not in our crib anymore,” Stone said. “We’re demanding a king-sized bed.”
“It’s just a testament to everyone at Fox believing in what we can make this,” Leinart added. “And then also the guys up here and everybody part of this crew — in front of the camera and behind the camera — everybody makes the show go.”
The show obviously wants to eventually overtake GameDay as the most popular college football pregame show in the country, but many elements pull from the formula ESPN has used to make GameDay what it is. Imitation is the most honest form of flattery in Quinn’s eyes, who said that the big difference between what viewers get on FOX is the focus funneling into the noon game of the week.
“Obviously, if you’re gonna start out with the idea to do a college football pregame show, you take a lot of things [GameDay has] done because they’ve been successful,” Quinn said. “What we’re trying to do is taking the tailgate — that party and that atmosphere inside the stadium right before the game — right to kick.”
“The vast majority of our games are that,” the Big Noon Kickoff host added. “So hopefully when you’re watching you get more of the intensity wrapping up to like, here it is, here are the two teams. Boom. Gus and Joel, take it away.”
