Ahead of the College Football Playoff (CFP) expansion to 12 teams in the 2024 season, the playoff could look to have the National Championship Game rotate among its media partners every year.
The goal through the process would be to maximize the scope of the media rights fees and cross-promote the game once the existing 12-year, $5.64 billion rights deal with ESPN expires, sources have told Front Office Sports.
Various media outlets have reportedly expressed interest in acquiring rights to the CFP, including ESPN, FOX Sports, NBC Sports, and Warner Bros. Discovery, along with streaming providers Amazon Prime Video and Apple. Michael McCarthy and Amanda Christovich of Front Office Sports reported the news of the prospective structure, along with several media companies that could be involved in the bidding.
Within the report, it is stated that no structure of a deal has been agreed upon at the moment. Last year’s contest between Georgia and TCU averaged 17.2 million viewers on ABC, which made the contest the least-watched National Championship Game since the Bowl Championship Series (BCS) came into existence in 1999. According to Front Office Sports, ESPN and FOX have already made presentations to the CFP, and ESPN could be reportedly willing to forgo part of the CFP to pay for other rights, such as the National Basketball Association.
The discussion surrounding the CFP comes at a time when NASCAR recently announced seven-year media rights deals with CBS, NBC, Warner Bros. Discovery, and Amazon Prime Video worth a combined $7.7 billion. Moreover, the Big Ten inked a seven-year, $8 billion deal with CBS, NBC, and FOX that began this season and is slated to run through 2029.
ESPN will broadcast the National Championship Game on Jan. 8, 2024 at 7:30 PM ET.
Last year, the network presented an alternate broadcast featuring Pat McAfee and members of his program, The Pat McAfee Show, broadcast on ESPN2 while Chris Fowler, Kirk Herbstreit, Holly Rowe, and Molly McGrath were on the traditional presentation on ESPN.
