WCCO in Minneapolis raised $443,000 to benefit Second Harvest Heartland during its 12-hour radiothon last week.
In the 15 years the Audacy-owned station has held the radiothon, it has brought in more than $10 million for those facing hunger.
“I couldn’t be prouder of everyone’s hard work on this event. This is yet another great example of how local radio can truly help change lives,” said Audacy Minneapolis Senior Vice President and Market Manager Jeff Gonsales. “We’re so grateful that WCCO can partner with Second Harvest Heartland and impact the community on such an amazing and rewarding day.”
“We are overwhelmed by and grateful for the support of WCCO listeners in our mission to end hunger in Minnesota,” added Second Harvest Heartland CEO Allison O’Toole. “I also want to thank the amazing partners we have at WCCO and our sponsors from Lexus of Wayzata and Maplewood, Lindus Construction, and Compeer Financial. The money raised on Let’s Kick Hunger Day goes a long way toward helping Minnesota families access the nutritious food they need to thrive.”
The 15th annual radiothon was conducted on sight at the Second Harvest Heartland offices in Minneapolis on Thursday from 6 AM-6 PM.
