Latino Media Network announced a new partnership with the Los Angeles Dodgers which will extend their current agreement in LA and add coverage in both Las Vegas and Fresno.
According to a release from the company, Dodger games will continue to broadcast on the flagship Los Angeles based KTNQ 1020 AM, but will now also expand the broadcast to KLLE 107.9 FM in Fresno and KISF 103.5 FM HD2 in Las Vegas, increasing the team’s reach to more than three million Hispanic potential Dodger fans. Beyond the expanded markets, the new partnership between Latino Media Network and the Dodgers will include more team and sports programming and increased community-based events.
“As a lifelong Latina Dodgers fan, this collaboration is a dream come true,” said LMN founder Stephanie Valencia. “This partnership is beyond baseball – it is about our Latino community. There is arguably no more dedicated Latino fan base to any other team in the MLB than Latinos to Los Doyers and that is in great part to KTNQ, which has been a part of Dodgers history for decades. KTNQ is still how thousands of Latino families listen to Dodger baseball, and I am excited to help expand the Dodgers fan base in a meaningful way in what will be such a historic year for the team.”
“The Dodgers’ history in the Latino community is without parallel in the world of sports, and that includes broadcasts in Spanish dating back to the 1950s and the franchise’s arrival in Los Angeles,” said Los Angeles Dodgers Executive Vice President & Chief Marketing Officer Lon Rosen. “We could not be more pleased to team up with LMN not only to extend this arrangement but also expand it on a geographical and programming level. This partnership is great for the Dodgers, great for baseball and most importantly, great for our community.”
LMN’s roster of sports teams include the Miami Marlins, Miami Heat, Chicago Cubs, Chicago White Sox, Chicago Bulls, Chicago Fire, Chicago Blackhawks, Texas Rangers, Dallas Mavericks, FC Dallas, San Antonio Spurs, and Texas Christian University.
