Blue Wire founder Kevin Jones has told Axios the sports podcasting company has raised new funding from Decathlon Capital. Jones did not offer more details on the total amount raised or the valuation it was based on.
Blue Wire had raised over $200,000 in a community fundraising round last year. Blue Wire was founded in 2018 and has raised $12 million since 2020. The company has primarily received its funding from former athletes, including former NBA guard Baron Davis, along with venture capitalists and Wynn Resorts.
Jones said the investment from Decathlon would primarily be used for building proprietary technology to help podcasters run their businesses, hiring more salespeople and recruiting additional content creators.
Blue Wire’s library of content features personalities such as Lolo Jones, Chris Long and Gilbert Arenas among others.
